Hi everyone! Just sharing some write up about the new Head and Shoulders Shampoo and Conditioner that was sent to me as part of a PR parcel!
I was surprised to find out that they won 2 beauty awards in 2 consecutive years so I also tested out the Head and Shoulders Shampoo and Conditioner Smooth and Silky that was sent to me and wow! It worked a lot better than the menthol variant that I've been using for years!
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INTRODUCING THE NEW 3ACTIONFORMULA.
COMPLETE SCALP AND HAIR BENEFITS, IN ONE SIMPLE STEP
Delivering the latest innovation in superior scalp health has always been at the forefront of innovation at Head & Shoulders. Driven by the need to limit the compromise that most of us make when it comes to scalp care and beautiful hair results, with the majority prioritizing beautiful looking hair over a healthy scalp, Head & Shoulders unveils an exciting reformulation across its entire haircare collection.
Inspired by sun care formulations that optimize particle size to deliver a pleasurable feel, Head & Shoulders scientists discovered the importance of smaller size Zinc for both improved scalp and hair benefits. These smaller particles are eight times smaller to eliminate coarse particles. Additionally, smaller zinc particles:
- Provide an improved lather with finer bubbles that do not pop easily for an effective clean
- Deposit faster and deeper to areas where the dandruff causing fungus reside
- Wash away from the hair more easily
After 12 years of exploration, molecular modelling and countless clinical studies of particle distribution and deposition with the aim of pioneering size optimization of the ZPT particles, Head and Shoulders introduces its new 3ActionFormula with 8 x smaller micro Zinc.
By optimizing the size of the zinc, our scientists observed not just better scalp protection but great hair benefits too.
GETTING TO THE ROOT OF BEAUTIFUL HAIR?
We follow countless steps in a bid to restore the beauty of our hair but what we do not realize that caring for the scalp skin enables healthy hair – the scalp is the foundation to beautiful hair. Even so much as scratching the scalp can cause damage to the hair! New research from Head & Shoulders presented at the World Congress of Hair Research shows that the fungus that causes dandruff is also responsible for oxidative stress in the scalp skin. This oxidative stress to the scalp impacts the quality of the hair fiber, causing the newly grown, virgin hair to suffer from damage as soon as it emerges from the scalp. As a result, over time if not properly addressed, the hair can be of poor quality and have a “life” of damage, ultimately ending in breakage.
“Often people are very diligent in caring for their hair and neglect their scalp and, in many cases, it’s because they don’t know how to properly care for the scalp.”
Dr Lefkowicz, Fellow of the American Academy of Dermatology
The most advanced formulation yet to help protect against microbe causing dandruff and deliver beautiful hair results from the root: introducing the NEW 3ActionFormula. Its effectiveness has received accreditation from the Skin Health Alliance.
"As experts in skin, my colleagues and I recognise the importance of good scalp health. With the Skin Health Alliance we have been granted unhindered access to the scientific research and clinical studies Head and Shoulders has undertaken into its innovative 3ActionFormula. We conclude not only does the science promote a healthier scalp, it would appear to deliver better hair benefits overall. Therefore we support the Skin Health Alliance's dermatological accreditation of Head & Shoulders."
Dr Tabi Leslie, Skin Health Alliance
BENEFITS
- CLEANSE - With gentle cleansing agents the smaller ZPT particles create a rich lather that is deeply indulgent, whilst being effective in offering best in class flake reduction.
- PROTECT - Micro-Zinc Dandruff actives go deeper into the places where the dandruff causing fungus resides, for longer lasting dandruff protection and defence against oxidative stress
- MOISTURISE - The 3ActionFormula leaves the hair fibers feeling soft and instantly hydrated thanks to active ingredients that lock-in moisture for noticeably smoother, softer hair that is more manageable and beautiful
Dr Lefkowicz, Fellow of the American Academy of Dermatology
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Well, everything has been backed by science guys! I'll share a separate review as well!
Want me to share more of my sampling experience? Let me know down below or watch my latest video review of some other SampleRoom goodies!
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Email Me: pinaybeautyandstylelover @ gmail.com
No one paid me to write this blog/review nor to do a video.
